THE EVOLUTION OF THE SPECIES

The Monster - the original 'naked' motorcycle. Launched to rave reviews in the early 1990s it introduced a new way of motorcycling and has become an icon of Italian design. Today, more than ever, it is the bike of choice for top designers, Hollywood stars and Formula One racing drivers. The Monster is a 'street fighter' that offers outstanding sport bike performance together with a style that has often been imitated but never equalled.

And for 2008, Ducati introduces the all-new Monster 696: the next generation naked and the final word in urban excitement.

YOUR OWN UNIQUE STREET FIGHTER

The Ducati Accessories catalogue, which is included with each bike, is bursting with ideas to customise your bike and improve its performance. From beautifully formed carbon fibre parts and accessories machined from solid aluminium, to high performance exhaust systems and hundreds of special components, the Ducati Accessories catalogue has something to make each and every Monster unique.

The Monster family offers a choice of air or liquid-cooled, 2 and 4 valve Desmo engines. All models boast Superbike-derived Trellis frames, fuel injection and race-worthy braking and suspension systems. Meeting the demands of a new rider as well as the most experienced veteran, there is a Monster to satisfy everyone.

DUCATI QUALITY

Every Monster is built with quality throughout. Every 2008 Ducati requires maintenance less often and with fewer parts during servicing, dramatically reducing maintenance costs - by as much as 50%*.

It Has Arrived - The 696!

Throughout its long and established history, the Monster's cult following has always attracyed personalisation. The 696+ is a factory-personalised model featuring some neat designer touches to help you stand out from the crowd. An aerodynamic single seat cover creates the clean look of a racing seat. The cover easily unclips to allow room for your favourite passenger. The neat micro-bikini fairing adds similar flair to the front of the bike.

DESIGN

Refined style and design are the clear motivations behind the new Monster. Maintaining its traditional Monster silhouette, the 696 now looks more muscular than ever. Its wide tank tapers to the thin waistline of a comfortable narrow seat ensuring sure-footed confidence when at the traffic lights. The large diameter Hybrid Trellis frame blends stylishly into an aluminium sub-frame and swingarm while minimalist instrumentation and simple controls at the front of the Monster contrast with twin, bold, Ducati-style mufflers at the rear to enhance its urban-ready image.

CHASSIS DETAILS

The chassis of the new Monster is made up of a new Hybrid Trellis frame with larger diameter tubes directly inspired by the 2007 World MotoGP title-winning Desmosedici GP7 machine. Attached to this is a rear aluminium sub-frame.


ENGINE DETAILS

The engine of the new 696 is an evolution of the previous 695 version. Measuring 696cc, it boasts a series of updates and refinements. Power output gets a 9% boost to 80hp (59kW) and an 11% increase in torque to 50.6lb-ft.

DUCATI DATA ANALYSER (DDA)

The DDA package consists of a real analysis system for data gathered during rides or track sessions. The kit, normally used only on race bikes, enables riders to thoroughly analyse the performance of their Ducati and the effectiveness of their driving style.