I heard today that Bruce Rossmeyer was killed while riding to Sturgis. The relevance here is that he was a giant, so to speak, in the motorcycle industry and the sport itself. Not being too much into the Milwaukee side of things, as it were, I didn’t know too much about him until I met his daughter Shelly, who is the Ducati dealer in Daytona FL. The guy was a force. He did a lot of good things for the sport and was responsible for a lot of people getting into it, and was a racing sponsor which as you all know is near and dear to me.  He was a noted charitable giver as well.

Condolences, Shelly, and RIP Bruce.

PB

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